A woman with short dark hair and large glasses is smiling at the camera. She is wearing a blue button-up shirt and a blue bandana tied around her neck. The background shows a room with shelves filled with clothes and linens.

Hi, I’m Gay.

I’m a repair artist, educator, and mentor based in Nottingham, working from my back bedroom and sewing on the good side of the fashion industry.

I ran a busy sewing studio for years… fully booked, on paper thriving… but behind the scenes I was completely burnt out. In early 2024, I closed the studio, went home, and built a business that now works for me. Since then, I’ve mentored creative business owners around the UK and beyond, spoken at events and universities, and built a slower, purpose-led business that finally feels good to me and supports my way of living.

Now, I want to help you do the same.

Learn more about me

What you’ll learn

A black denim jacket with yellow and white patterned fabric accents on the collar and cuffs, and a red inner lining visible at the collar.
  • No more guesswork. Learn how to calculate an hourly rate that supports your life—not just covers your costs.

Close-up of a men's patterned blazer with a plaid design, buttons, pocket, and a small decorative patch. The blazer is partially open, showing a brown lining inside.
  • From mindset shifts to building a price list that feels fair and sustainable this is about finding your rhythm.

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  • Scripts, prompts, and gentle reframes to help you talk about pricing like a pro (without ever feeling pushy or awkward).

FAQs

  • Nope. While I do go into the practical stuff - like working out your hourly rate - this guide goes much deeper. It's about mindset, values, language, and building a pricing structure that actually feels like you. Numbers are just one piece of the puzzle.

  • Then you're in the perfect place. This guide is designed to support new and emerging repair artists just as much as those who’ve been going a while. You don’t need a fancy studio or years of experience to start valuing your time and skill properly.

  • It’s been created specifically for menders, visible mending artists, repairers, darners, and slow fashion folks who are offering repair and alteration services in some form.

  • You can move through it in a weekend if you like but I encourage you to take your time. The guide is self-paced and designed to fit around real life. Each step builds on the last, and there are prompts and exercises to help you reflect, calculate, and create a system that works.

  • You will have the foundations of how to build a pricelist at the end yes, then the technique I use to start pricing each alteration/repair.