Build a thriving repair business without the burnout, cringe, or undercharging.
If you’ve ever sat at your machine wondering how the hell you’re meant to turn this into a real business you’re not alone.
If you’ve felt unsure what to charge and worried you’ll get it wrong…
If you’ve avoided posting online because it just feels too cringe…
If you’ve started to wonder if maybe you’re just not cut out for this…
You’re in the right place.
The Repair Artist’s Way is a 4-week live group programme for menders, darners, and repair artists who want to grow their repair business on their own terms.
You don’t need a studio to be taken seriously.
You don’t need thousands of followers to find clients.
You don’t need to hustle, discount, or burn out to make this work.
A pricing structure that feels good to say out loud
after the repairs artist way you’ll have…
A way to show up online that doesn’t make you cringe
A rhythm that fits your life, not someone else’s business model
And the confidence to say: “Yes—I run a real business.”
Hi, I’m Gay.
I’m a repair artist, educator, and mentor based in Nottingham, working from my back bedroom and sewing on the good side of the fashion industry.
I ran a busy sewing studio for years… fully booked, on paper thriving… but behind the scenes I was completely burnt out. In early 2024, I closed the studio, went home, and built a business that now works for me. Since then, I’ve mentored creative business owners around the UK and beyond, spoken at events and universities, and built a slower, purpose-led business that finally feels good to me and supports my way of living.
Now, I want to help you do the same.
Join now to save £££
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Join now to save £££ *
this is for:
→ Repair artists, menders, darners and upcyclers
→ People who want to grow a service-based repair business
→ Those who want to feel legit—even if they’re working from home
→ Anyone tired of low prices, creative isolation, or blurry boundaries
Over four weeks, we’ll cover (+more):
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Pricing with confidence
Know what your time, skill, and labour is actually worth and how to charge for it (without guilt). -
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Showing up online (without feeling like an idiot)
Visibility in a way that feels like you. Clear, human content that doesn’t require trends, reels, or being “on” all the time. -
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Business rhythms & systems
Back-of-house tips to calm the chaos bookings, content, communication, and boundaries that keep you sane. -
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Work/life balance
Create a working day that works for you so you can dedicate as much time to the extra things you love in life! -
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Mindset & self-worth shifts
Because sometimes the only thing standing between you and a sustainable business… is the story you’re telling yourself. -
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Real-talk support
Get honest answers to the hard questions and a supportive group to bounce off along the way.
You’ll get:
→ 4 x 90-minute live sessions where we’ll unpick the biggest challenges we face (every Thursday from 17 July – 7 August, 6–7:30pm BST)
→ Access to all recordings + replays (incase you can’t make one)
→ My gentle how to price workbook - because pricing should always feel good to you
→ Content prompts throughout the co-hort to help with ideation - nothing cringe!
→ Private group space for support and community (Slack)
→Plus so much more! These 4 weeks are for you to really show up for your creative practice wherever you may be on your journey
→ Bonus: Option to book 1:1 deeper dive mentoring during the cohort (discounted rate!)
Weekly Flow:
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Theme: You’re not starting over…you’re starting from experience.
We’re kicking off with a bit of myth-busting, all those common stories we keep telling ourselves which is making us small! Realigning ourselves with our values and rewriting what success looks and feels like to us.
We’ll:
Rewrite what success means to you (not what Instagram says it should be)
Own your story as your strategy because there’s only one YOU
Get clear on what your business actually needs to feel sustainable
Dive into a full Repair Business Audit (the honest, messy, freeing kind)
Outcome: You’ll leave this week knowing where you stand, what matters to you, and what you’re done tolerating in your business. Let’s strip back the noise and find your rhythm again.
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Theme: Our work has worth. Let’s make sure your rates reflect it.
Time to tackle the money stuff without shame, spreadsheets, or second-guessing. You are allowed to charge well and keep your work rooted in purpose.
We’ll:
Unpack the most common pricing traps repair artists fall into
Build a values-led pricing structure (not just time-for-cash swaps)
Factor in invisible labour because emotional labour is labour
Practice quoting without apology or discounting your worth
Outcome: You’ll walk away with a pricing model that feels like yours solid, repeatable, and rooted in self-respect.
BONUS: A gentle DIY pricing workbook to help you build your numbers from scratch (or rebuild them with intention).
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Theme: Communicating your value when you're tired of explaining
Let’s get into the storytelling side of your business because if people don’t get it, they can’t value it. This week is all about language, clarity, and claiming your creative role.
We’ll:
Translate your work into words people actually understand
Talk about repair as a craft and an art, not a side hustle
Position yourself as an expert without over-explaining, over-apologising, or shrinking
Outcome: You’ll have the tools to talk about your work in a way that feels strong, grounded, and finally clear.
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Theme: Showing up online your way
This one’s for anyone who’s ever said “I don’t know what to post” or “I hate talking on camera” (me too, sometimes).
We’ll:
Redefine what visibility looks like for your energy and style
Break down content that connects without chasing algorithms
Talk to your people like you talk to your people
Outcome: A working visibility plan that doesn’t burn you out and actually feels like something you’ll stick with.
BONUS: Access to my real-life Content Planning Flow - home for your ideas, planning, and gentle structure.
I cannot express enough how transformative my experience with Gay has been. From our very first session, it was clear that Gay brought a wealth of knowledge and a genuine passion for helping others succeed. What truly sets Gay apart is her holistic approach, seamlessly integrating business coaching with life coaching to address all facets of personal and professional growth.
A.Leavy
“I don’t feel experienced enough to charge properly.”
Things I hear from repair artists all the time:
“I’m passionate… but I just can’t seem to get enough clients.”
“I don’t have a studio, so I feel like I’m not professional.”
If you’re nodding along, this group programme is for you.
Now let’s talk how much this will cost….
Community Rate -
For repair artists on a lower income or with limited financial access. No questions asked, this tier is here to support you.
£195
Standard -
the true cost of the programme.
£225
Supporter -
For those who can afford to give a little extra—your contribution helps make the community rate possible for others.
£250
The Details
→ Thursdays – 17 July to 7 August
→ 6–7:30pm BST
→ Live Googlemeet sessions + replays
→ Small group – limited spaces
→ Your community, your passion, your time